Haku is the Japanese craft vodka from the House of Suntory. The name Haku means “white” in Japanese and refers to the Japanese white rice that is the origin of the liquid. Moreover, it can also be read as “brilliant” – a tribute to the craft of mastering a clear, clean, and luminous vodka. Suntory has been making vodka since 1956, and Haku represents Suntory’s philosophy of craftsmanship, meticulous attention to detail, and commitment to quality.